TikTok Video Conversion Campaigns: Strategy Guide
Conversion campaigns optimise for specific website actions tracked by the TikTok Pixel. Choose the Conversions objective, select your pixel and target event (CompletePayment, SubmitForm, etc.), set targeting and budget, create video ads, and launch. Budget recommendation: set daily ad group budget t
Quick Summary
Conversion campaigns optimise for specific website actions tracked by the TikTok Pixel. Choose the Conversions objective, select your pixel and target event (CompletePayment, SubmitForm, etc.), set targeting and budget, create video ads, and launch. Budget recommendation: set daily ad group budget to at least 20x your target CPA for effective learning. The learning phase requires approximately 50 conversions in 7 days. If your CPA is high, consider starting with a higher-funnel event (ViewContent) and optimising down once you have data.
Overview
Conversion campaigns optimise for specific website actions tracked by the TikTok Pixel. Choose the Conversions objective, select your pixel and target event (CompletePayment, SubmitForm, etc.), set targeting and budget, create video ads, and launch. Budget recommendation: set daily ad group budget to at least 20x your target CPA for effective learning. The learning phase requires approximately 50 conversions in 7 days. If your CPA is high, consider starting with a higher-funnel event (ViewContent) and optimising down once you have data.
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