TikTok Ads
beginner
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How to Create a TikTok Ads Manager Account

Go to ads.tiktok.com and click "Create an Ad." Sign up with your email or existing TikTok account, enter your business details (country, industry, business name, phone number), agree to the terms, and submit. TikTok will review your account — approval usually takes under 24 hours. Once approved, add

Account Setup & Fundamentalstiktok ads manager setup

Quick Summary

Go to ads.tiktok.com and click "Create an Ad." Sign up with your email or existing TikTok account, enter your business details (country, industry, business name, phone number), agree to the terms, and submit. TikTok will review your account — approval usually takes under 24 hours. Once approved, add your billing information, install the TikTok Pixel, and you are ready to create campaigns.

Why Advertise on TikTok?

TikTok has over 1.5 billion monthly active users globally, with strong engagement among users aged 18-34. TikTok ads blend into the native content experience — the best-performing ads look like organic TikTok content, not traditional advertisements. Performance marketers benefit from lower CPMs compared to Meta in many markets, strong video engagement, powerful targeting, a creator marketplace for authentic content, and growing e-commerce capabilities.

Common Issues

Account under review too long: Contact TikTok support if review exceeds 48 hours. Account suspended: Usually a policy violation — check email for details and submit appeal. Billing issues: Ensure your card allows international transactions.

Process Flow

Interactive diagram — drag to pan, scroll to zoom

Step-by-Step Guide

Follow these 7 steps to complete this guide

1

Create Your Account

Go to ads.tiktok.com. Click "Create an Ad." Choose your sign-up method: email, phone number, or existing TikTok account. Enter verification code.
2

Enter Business Information

Select your country/region (determines billing currency, cannot be changed later), industry, business name, phone number, and website URL. Agree to advertising terms and click Register.
3

Account Review

TikTok reviews all new accounts, typically within 24 hours. They verify your business information, website compliance, and industry eligibility. If rejected, you will receive a reason and can correct and resubmit.
4

Set Up Billing

Go to Account Settings > Payment. Choose automatic payment (recommended, charges accumulate then bill) or manual payment/prepay (available in some regions). Enter card details and billing address.
5

Navigate TikTok Ads Manager

Key sections: Dashboard for performance overview, Campaign for creating and managing ads (Campaign > Ad Group > Ad structure), Assets for pixels, audiences, creatives, and catalogues, Reporting for custom reports, Tools for creative tools and audience insights.
6

Install the TikTok Pixel

Go to Assets > Events > Web Events. Click Create Pixel. Choose manual implementation, partner integration (Shopify, WordPress, GTM), or Events API for server-side tracking. Name your pixel and select events to track.
7

Account Structure Best Practices

TikTok's algorithm performs better with broader targeting and more data per ad group. Official recommendation: 2-5 ad groups per campaign, 3-5 ads per ad group, budget enabling at least 50 conversions per ad group per week.

Frequently Asked Questions

Common questions about this topic

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