How to Create Custom Audiences in TikTok Ads
In TikTok Ads Manager, go to Assets > Audiences > Create Audience > Custom Audience. Sources include website traffic (pixel-based, e.g., visitors in last 30 days), customer file (upload email/phone list), app activity, engagement (people who interacted with your TikTok ads or profile), Lead Generati
Quick Summary
In TikTok Ads Manager, go to Assets > Audiences > Create Audience > Custom Audience. Sources include website traffic (pixel-based, e.g., visitors in last 30 days), customer file (upload email/phone list), app activity, engagement (people who interacted with your TikTok ads or profile), Lead Generation (people who opened or submitted lead forms), and Business Account (followers or profile viewers). Minimum audience size for targeting: 1,000 users.
Overview
In TikTok Ads Manager, go to Assets > Audiences > Create Audience > Custom Audience. Sources include website traffic (pixel-based, e.g., visitors in last 30 days), customer file (upload email/phone list), app activity, engagement (people who interacted with your TikTok ads or profile), Lead Generation (people who opened or submitted lead forms), and Business Account (followers or profile viewers). Minimum audience size for targeting: 1,000 users.
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