How-To Guides & Tutorials
Step-by-step guides to help you master digital marketing, development, and automation.
Featured Guides
Our most popular guides by views
How to Work with TikTok Creators for Ads (Spark Ads + Marketplace)
Partner with TikTok creators to produce authentic ad content. Two main approaches: Spark Ads (boost a creator's organic post as a paid ad) and the TikTok Creator Marketplace (find and commission creators). Spark Ads use the creator's handle and post format, appearing more native than brand-created a
TikTok Video Conversion Campaigns: Strategy Guide
Conversion campaigns optimise for specific website actions tracked by the TikTok Pixel. Choose the Conversions objective, select your pixel and target event (CompletePayment, SubmitForm, etc.), set targeting and budget, create video ads, and launch. Budget recommendation: set daily ad group budget t
TikTok TopView and Brand Takeover Ads Guide
TopView and Brand Takeover are TikTok's premium ad formats that appear when users first open the app. TopView is a 5-60 second video that auto-plays with sound. Brand Takeover is a 3-5 second static or animated image. Both guarantee massive reach — they are the first thing users see. These are reser
TikTok Spark Ads: How to Boost Organic Posts as Ads
Spark Ads let you promote existing organic TikTok posts (yours or a creator's) as paid ads. The ad appears from the original account, keeping all likes, comments, and shares. To use Spark Ads: get the post authorisation code from the creator (they generate it in TikTok > Privacy > Ads authorisation)
TikTok Smart Creative and ACO (Automated Creative Optimisation)
TikTok's Automated Creative Optimisation (ACO) and Smart Creative tools automatically test combinations of creative elements. Upload multiple videos, text variations, and CTA options, and TikTok assembles and tests different combinations to find the best performers. ACO is available at the ad group
TikTok Shopping Ads: Product Catalogue Setup
TikTok Shopping Ads show products from your catalogue to users based on their browsing behaviour. Set up a product catalogue in TikTok Ads Manager > Assets > Catalogue, upload products via data feed or platform integration (Shopify, WooCommerce), create a Product Sales campaign, and choose between V
Recently Added
The latest guides from our team
A/B Testing Landing Pages for Ad Campaigns
A/B test one element at a time: headline, hero image, CTA button text, form length, page layout, social proof placement, or offer. Use Google Optimize (now sunset, alternatives: VWO, Optimizely, Convert) or simple split testing by directing 50% of ad traffic to each variation. Run tests for at least
How to Allocate Budget Across Advertising Platforms
Start by matching platforms to funnel stages: Google Search for high-intent bottom-funnel (40-50% of budget for most businesses), Meta for mid-funnel prospecting and retargeting (25-35%), TikTok/Snapchat for top-funnel awareness and younger demographics (10-20%), and Google Display/YouTube for remar
How to Build High-Converting Landing Pages for Ads
High-converting ad landing pages follow a proven structure: headline matching the ad promise (message match is critical), subheadline expanding the benefit, hero image or video showing the product/service, key benefits or features (3-5 bullet points or icons), social proof (testimonials, reviews, cl
How to Build a Monthly Paid Media Report
A good monthly report includes an executive summary (total spend, total conversions, blended CPA/ROAS, month-over-month trend), platform breakdown (Google Ads, Meta, TikTok, Snapchat — each with spend, conversions, CPA, ROAS), campaign-level performance (top and bottom performers), creative insights