Cross-Platform
intermediate
10 min read3 steps109 views

How to Build a Monthly Paid Media Report

A good monthly report includes an executive summary (total spend, total conversions, blended CPA/ROAS, month-over-month trend), platform breakdown (Google Ads, Meta, TikTok, Snapchat — each with spend, conversions, CPA, ROAS), campaign-level performance (top and bottom performers), creative insights

Media Planningpaid media report template

Quick Summary

A good monthly report includes an executive summary (total spend, total conversions, blended CPA/ROAS, month-over-month trend), platform breakdown (Google Ads, Meta, TikTok, Snapchat — each with spend, conversions, CPA, ROAS), campaign-level performance (top and bottom performers), creative insights (what is working, what is fatiguing), audience insights (which segments convert best), budget efficiency (pacing, waste identification), key learnings, and recommendations for next month. Use Looker Studio or a spreadsheet for automated dashboards. Keep the report concise — executives want insights, not raw data.

Overview

A good monthly report includes an executive summary (total spend, total conversions, blended CPA/ROAS, month-over-month trend), platform breakdown (Google Ads, Meta, TikTok, Snapchat — each with spend, conversions, CPA, ROAS), campaign-level performance (top and bottom performers), creative insights (what is working, what is fatiguing), audience insights (which segments convert best), budget efficiency (pacing, waste identification), key learnings, and recommendations for next month. Use Looker Studio or a spreadsheet for automated dashboards. Keep the report concise — executives want insights, not raw data.

See our complete guide library for detailed coverage of setup, tracking, analysis, and optimisation across all platforms.

Process Flow

Interactive diagram — drag to pan, scroll to zoom

Step-by-Step Guide

Follow these 3 steps to complete this guide

1

Step-by-Step Setup

Access your account or platform. Navigate to the relevant section. Complete each configuration step, testing along the way. Verify your setup using built-in diagnostic tools before relying on the data for decisions.
2

Best Practices

Start with recommended defaults and optimise based on data. Review performance regularly. Make incremental changes. Document your configuration.
3

Common Issues and Solutions

Check the platform's help centre for troubleshooting. Allow 24-48 hours for data to populate. Ensure correct permissions. Verify all integrations are active and properly configured.

Frequently Asked Questions

Common questions about this topic

Was this guide helpful?

Your feedback helps us improve our guides