Cross-Platform
intermediate
12 min read3 steps112 views

How to Build a Paid Media Dashboard in Looker Studio

Create a multi-page dashboard: Page 1 — Executive Summary (total spend, total conversions, blended CPA, ROAS trend using blended data), Page 2 — Google Ads (campaign performance table, keyword analysis, search terms), Page 3 — Meta Ads (campaign breakdown, audience insights, creative performance), P

Looker Studiopaid media dashboard looker studio

Quick Summary

Create a multi-page dashboard: Page 1 — Executive Summary (total spend, total conversions, blended CPA, ROAS trend using blended data), Page 2 — Google Ads (campaign performance table, keyword analysis, search terms), Page 3 — Meta Ads (campaign breakdown, audience insights, creative performance), Page 4 — GA4 (traffic sources, user behaviour, conversion funnel). Connect each platform as a separate data source. Use date range controls that filter all pages. For Meta Ads data (not natively available), use third-party connectors like Supermetrics, Funnel.io, or export CSVs to Google Sheets.

Overview

Create a multi-page dashboard: Page 1 — Executive Summary (total spend, total conversions, blended CPA, ROAS trend using blended data), Page 2 — Google Ads (campaign performance table, keyword analysis, search terms), Page 3 — Meta Ads (campaign breakdown, audience insights, creative performance), Page 4 — GA4 (traffic sources, user behaviour, conversion funnel). Connect each platform as a separate data source. Use date range controls that filter all pages. For Meta Ads data (not natively available), use third-party connectors like Supermetrics, Funnel.io, or export CSVs to Google Sheets.

See our complete guide library for detailed coverage of setup, tracking, analysis, and optimisation across all platforms.

Process Flow

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Step-by-Step Guide

Follow these 3 steps to complete this guide

1

Step-by-Step Setup

Access your account or platform. Navigate to the relevant section. Complete each configuration step, testing along the way. Verify your setup using built-in diagnostic tools before relying on the data for decisions.
2

Best Practices

Start with recommended defaults and optimise based on data. Review performance regularly. Make incremental changes. Document your configuration.
3

Common Issues and Solutions

Check the platform's help centre for troubleshooting. Allow 24-48 hours for data to populate. Ensure correct permissions. Verify all integrations are active and properly configured.

Frequently Asked Questions

Common questions about this topic

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