How to Create Your First TikTok Ad Campaign
In TikTok Ads Manager, click Create > Custom Mode (for full control). Choose your objective (Conversions for leads/sales, Traffic for website visits, Lead Generation for in-app forms). Set campaign budget. Create an ad group: select your pixel and conversion event, choose targeting (location, age, g
Quick Summary
In TikTok Ads Manager, click Create > Custom Mode (for full control). Choose your objective (Conversions for leads/sales, Traffic for website visits, Lead Generation for in-app forms). Set campaign budget. Create an ad group: select your pixel and conversion event, choose targeting (location, age, gender, interests, behaviours), set daily budget and schedule, choose bidding strategy (Cost Cap or Lowest Cost). Create your ad: upload a vertical video (9:16, 1080×1920), write ad text, set display name, add CTA button and landing page URL. Review and launch.
Overview
In TikTok Ads Manager, click Create > Custom Mode (for full control). Choose your objective (Conversions for leads/sales, Traffic for website visits, Lead Generation for in-app forms). Set campaign budget. Create an ad group: select your pixel and conversion event, choose targeting (location, age, gender, interests, behaviours), set daily budget and schedule, choose bidding strategy (Cost Cap or Lowest Cost). Create your ad: upload a vertical video (9:16, 1080×1920), write ad text, set display name, add CTA button and landing page URL. Review and launch.
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