TikTok Ads
intermediate
10 min read2 steps1,057 views

How to Install TikTok Pixel on Your Website

In TikTok Ads Manager, go to Assets > Events > Web Events > Create Pixel. Choose between Standard Mode (add code directly to your site) or Developer Mode (use the Events API). Install the base code in your site's <head> section. Configure events: ViewContent, AddToCart, CompletePayment, SubmitForm,

Account Setup & Fundamentalstiktok pixel setup

Quick Summary

In TikTok Ads Manager, go to Assets > Events > Web Events > Create Pixel. Choose between Standard Mode (add code directly to your site) or Developer Mode (use the Events API). Install the base code in your site's section. Configure events: ViewContent, AddToCart, CompletePayment, SubmitForm, and custom events. Test using TikTok Pixel Helper Chrome extension. For Shopify, use the native TikTok channel integration for automatic setup.

Overview

In TikTok Ads Manager, go to Assets > Events > Web Events > Create Pixel. Choose between Standard Mode (add code directly to your site) or Developer Mode (use the Events API). Install the base code in your site's section. Configure events: ViewContent, AddToCart, CompletePayment, SubmitForm, and custom events. Test using TikTok Pixel Helper Chrome extension. For Shopify, use the native TikTok channel integration for automatic setup.

See our complete guide library for detailed coverage of account setup, tracking, campaign creation, and optimisation strategies across all platforms.

Process Flow

Interactive diagram — drag to pan, scroll to zoom

Step-by-Step Guide

Follow these 2 steps to complete this guide

1

Best Practices

Start with the recommended default settings and optimise based on data. Review performance metrics regularly. Make incremental changes. Document your configuration for reference.
2

Common Issues and Solutions

Check the platform's help centre for the latest troubleshooting guidance. Allow 24-48 hours for tracking data to populate. Ensure you have the correct permissions. Verify all integrations are active.

Frequently Asked Questions

Common questions about this topic

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