TikTok Retargeting: Pixel-Based and Engagement Audiences
TikTok retargeting uses Custom Audiences to show ads to people who already interacted with your brand. Pixel-based audiences target website visitors (all visitors, specific pages, cart abandoners). Engagement audiences target people who watched your videos, interacted with your ads, or visited your
Quick Summary
TikTok retargeting uses Custom Audiences to show ads to people who already interacted with your brand. Pixel-based audiences target website visitors (all visitors, specific pages, cart abandoners). Engagement audiences target people who watched your videos, interacted with your ads, or visited your TikTok profile. Layer retargeting by recency: 0-7 days (highest intent, strongest CTA), 8-30 days (reminder messaging), 31-90 days (re-engagement with new offers). Exclude recent converters to avoid wasting budget.
Overview
TikTok retargeting uses Custom Audiences to show ads to people who already interacted with your brand. Pixel-based audiences target website visitors (all visitors, specific pages, cart abandoners). Engagement audiences target people who watched your videos, interacted with your ads, or visited your TikTok profile. Layer retargeting by recency: 0-7 days (highest intent, strongest CTA), 8-30 days (reminder messaging), 31-90 days (re-engagement with new offers). Exclude recent converters to avoid wasting budget.
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