TikTok Lead Generation Ads: Complete Setup Guide
TikTok Lead Gen ads use instant forms within the app — users fill out a form without leaving TikTok, and fields auto-populate from their profile. Create a campaign with the Lead Generation objective, design your form with an introduction, questions (name, email, phone, custom fields), privacy policy
Quick Summary
TikTok Lead Gen ads use instant forms within the app — users fill out a form without leaving TikTok, and fields auto-populate from their profile. Create a campaign with the Lead Generation objective, design your form with an introduction, questions (name, email, phone, custom fields), privacy policy, and thank-you screen. Download leads manually from TikTok Ads Manager, or integrate via CRM webhooks (Zapier, direct API). Add qualifying custom questions to improve lead quality. Follow up within 5 minutes for best results.
Overview
TikTok Lead Gen ads use instant forms within the app — users fill out a form without leaving TikTok, and fields auto-populate from their profile. Create a campaign with the Lead Generation objective, design your form with an introduction, questions (name, email, phone, custom fields), privacy policy, and thank-you screen. Download leads manually from TikTok Ads Manager, or integrate via CRM webhooks (Zapier, direct API). Add qualifying custom questions to improve lead quality. Follow up within 5 minutes for best results.
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