TikTok Events API: Server-Side Tracking Setup
The TikTok Events API sends conversion data from your server directly to TikTok, bypassing browser restrictions. Set it up alongside the pixel (not as a replacement) with deduplication enabled. Implementation options: direct API integration, partner platforms (Shopify, Google Tag Manager server-side
Quick Summary
The TikTok Events API sends conversion data from your server directly to TikTok, bypassing browser restrictions. Set it up alongside the pixel (not as a replacement) with deduplication enabled. Implementation options: direct API integration, partner platforms (Shopify, Google Tag Manager server-side, Segment), or TikTok's Events Manager setup wizard. The Events API recovers 10-25% of conversion data lost to ad blockers and iOS tracking restrictions.
Overview
The TikTok Events API sends conversion data from your server directly to TikTok, bypassing browser restrictions. Set it up alongside the pixel (not as a replacement) with deduplication enabled. Implementation options: direct API integration, partner platforms (Shopify, Google Tag Manager server-side, Segment), or TikTok's Events Manager setup wizard. The Events API recovers 10-25% of conversion data lost to ad blockers and iOS tracking restrictions.
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