TikTok Campaign Objectives Explained
TikTok offers objectives across the funnel: Reach (maximise unique viewers), Traffic (drive website/app visits), Video Views (optimise for video engagement), Lead Generation (collect leads via in-app forms), App Promotion (drive installs), Conversions (optimise for website actions like purchases or
Quick Summary
TikTok offers objectives across the funnel: Reach (maximise unique viewers), Traffic (drive website/app visits), Video Views (optimise for video engagement), Lead Generation (collect leads via in-app forms), App Promotion (drive installs), Conversions (optimise for website actions like purchases or form submissions), and Product Sales (catalogue/shop-based sales). For performance marketing, use Conversions (website goals) or Lead Generation (in-app forms). These are the only objectives that optimise for actual business outcomes.
Overview
TikTok offers objectives across the funnel: Reach (maximise unique viewers), Traffic (drive website/app visits), Video Views (optimise for video engagement), Lead Generation (collect leads via in-app forms), App Promotion (drive installs), Conversions (optimise for website actions like purchases or form submissions), and Product Sales (catalogue/shop-based sales). For performance marketing, use Conversions (website goals) or Lead Generation (in-app forms). These are the only objectives that optimise for actual business outcomes.
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