TikTok Ads Targeting Options: Complete Guide
TikTok offers demographic targeting (location, age 13-65+, gender, language), interest targeting (categories like beauty, sports, tech), behaviour targeting (users who interacted with specific content types), device targeting (OS, connection type, device price), Custom Audiences (pixel-based website
Quick Summary
TikTok offers demographic targeting (location, age 13-65+, gender, language), interest targeting (categories like beauty, sports, tech), behaviour targeting (users who interacted with specific content types), device targeting (OS, connection type, device price), Custom Audiences (pixel-based website visitors, app activity, customer files, engagement audiences), and Lookalike Audiences (1%, 5%, or 10% size based on Custom Audience seeds). TikTok's algorithm performs best with broader targeting — start wider and let the algorithm find converters.
Overview
TikTok offers demographic targeting (location, age 13-65+, gender, language), interest targeting (categories like beauty, sports, tech), behaviour targeting (users who interacted with specific content types), device targeting (OS, connection type, device price), Custom Audiences (pixel-based website visitors, app activity, customer files, engagement audiences), and Lookalike Audiences (1%, 5%, or 10% size based on Custom Audience seeds). TikTok's algorithm performs best with broader targeting — start wider and let the algorithm find converters.
Related Guides
See our complete guide library for detailed coverage of account setup, tracking, campaign creation, and optimisation strategies across all platforms.
Process Flow
Interactive diagram — drag to pan, scroll to zoom
Step-by-Step Guide
Follow these 2 steps to complete this guide
Best Practices
Common Issues and Solutions
Frequently Asked Questions
Common questions about this topic
Was this guide helpful?
Your feedback helps us improve our guides