TikTok Ads Key Metrics and KPIs to Track
Key metrics: CPM (cost per 1,000 impressions, typically AED 20-60 in UAE), CPC (cost per click, typically AED 0.50-3), CTR (aim for 1%+), CPA (varies by industry), Video View Rate (% who watched 2+ seconds), 6-Second View Rate (key for short-form), Video Completion Rate (% who watched the entire vid
Quick Summary
Key metrics: CPM (cost per 1,000 impressions, typically AED 20-60 in UAE), CPC (cost per click, typically AED 0.50-3), CTR (aim for 1%+), CPA (varies by industry), Video View Rate (% who watched 2+ seconds), 6-Second View Rate (key for short-form), Video Completion Rate (% who watched the entire video, aim for 15%+ on 15-second ads), and Profile Visits (people who visited your TikTok profile after seeing the ad). Compare metrics to industry benchmarks available in TikTok Creative Center.
Overview
Key metrics: CPM (cost per 1,000 impressions, typically AED 20-60 in UAE), CPC (cost per click, typically AED 0.50-3), CTR (aim for 1%+), CPA (varies by industry), Video View Rate (% who watched 2+ seconds), 6-Second View Rate (key for short-form), Video Completion Rate (% who watched the entire video, aim for 15%+ on 15-second ads), and Profile Visits (people who visited your TikTok profile after seeing the ad). Compare metrics to industry benchmarks available in TikTok Creative Center.
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