TikTok Ads Bidding Strategies Explained
TikTok offers three bidding strategies: Lowest Cost (spends full budget getting the most results at the lowest price — no cost control), Cost Cap (targets a specific CPA — TikTok tries to keep average cost near your cap), and Bid Cap / Maximum Delivery (sets a hard maximum bid per action). Start wit
Quick Summary
TikTok offers three bidding strategies: Lowest Cost (spends full budget getting the most results at the lowest price — no cost control), Cost Cap (targets a specific CPA — TikTok tries to keep average cost near your cap), and Bid Cap / Maximum Delivery (sets a hard maximum bid per action). Start with Lowest Cost to learn what your natural CPA is, then switch to Cost Cap once you know your target. Set Cost Cap at or slightly above your observed average CPA and gradually lower it.
Overview
TikTok offers three bidding strategies: Lowest Cost (spends full budget getting the most results at the lowest price — no cost control), Cost Cap (targets a specific CPA — TikTok tries to keep average cost near your cap), and Bid Cap / Maximum Delivery (sets a hard maximum bid per action). Start with Lowest Cost to learn what your natural CPA is, then switch to Cost Cap once you know your target. Set Cost Cap at or slightly above your observed average CPA and gradually lower it.
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