TikTok Ads Audit Checklist
Audit your TikTok Ads account by reviewing: pixel and Events API status (events firing, deduplication), account structure (consolidated ad groups with sufficient data), creative performance (video completion rates, CTR, creative age), audience strategy (custom, lookalike, interest targeting), biddin
Quick Summary
Audit your TikTok Ads account by reviewing: pixel and Events API status (events firing, deduplication), account structure (consolidated ad groups with sufficient data), creative performance (video completion rates, CTR, creative age), audience strategy (custom, lookalike, interest targeting), bidding efficiency (CPA vs target, bid strategy choice), frequency and fatigue indicators, landing page speed and mobile experience, and overall ROAS trends. Flag ad groups in learning phase longer than 7 days and creatives running longer than 14 days without refresh.
Overview
Audit your TikTok Ads account by reviewing: pixel and Events API status (events firing, deduplication), account structure (consolidated ad groups with sufficient data), creative performance (video completion rates, CTR, creative age), audience strategy (custom, lookalike, interest targeting), bidding efficiency (CPA vs target, bid strategy choice), frequency and fatigue indicators, landing page speed and mobile experience, and overall ROAS trends. Flag ad groups in learning phase longer than 7 days and creatives running longer than 14 days without refresh.
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