TikTok Ad Specs and Creative Guidelines
Video specs: 9:16 aspect ratio (vertical), 1080×1920 minimum resolution, MP4 or MOV format, 5 seconds to 60 seconds duration (15-30 seconds recommended), under 500MB file size. Ad text: display name (2-40 characters), ad description (1-100 characters, shows below the video). Profile image required.
Quick Summary
Video specs: 9:16 aspect ratio (vertical), 1080×1920 minimum resolution, MP4 or MOV format, 5 seconds to 60 seconds duration (15-30 seconds recommended), under 500MB file size. Ad text: display name (2-40 characters), ad description (1-100 characters, shows below the video). Profile image required. CTA button text from predefined options (Learn More, Shop Now, Sign Up, Download, Contact Us). TikTok also supports 1:1 (square) and 16:9 (landscape) but vertical performs significantly better.
Overview
Video specs: 9:16 aspect ratio (vertical), 1080×1920 minimum resolution, MP4 or MOV format, 5 seconds to 60 seconds duration (15-30 seconds recommended), under 500MB file size. Ad text: display name (2-40 characters), ad description (1-100 characters, shows below the video). Profile image required. CTA button text from predefined options (Learn More, Shop Now, Sign Up, Download, Contact Us). TikTok also supports 1:1 (square) and 16:9 (landscape) but vertical performs significantly better.
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