How to Read TikTok Ads Manager Reports
In TikTok Ads Manager, the Campaign page shows performance at campaign, ad group, and ad levels. Customise columns to show the metrics that matter: impressions, clicks, CTR, CPC, conversions, CPA, and ROAS. Use breakdowns for demographic, placement, and time analysis. The Custom Reports section lets
Quick Summary
In TikTok Ads Manager, the Campaign page shows performance at campaign, ad group, and ad levels. Customise columns to show the metrics that matter: impressions, clicks, CTR, CPC, conversions, CPA, and ROAS. Use breakdowns for demographic, placement, and time analysis. The Custom Reports section lets you build saved reports with specific dimensions and metrics, schedule automated delivery, and export to CSV. Key TikTok-specific metrics: 6-second video views, video completion rate, and profile visits.
Overview
In TikTok Ads Manager, the Campaign page shows performance at campaign, ad group, and ad levels. Customise columns to show the metrics that matter: impressions, clicks, CTR, CPC, conversions, CPA, and ROAS. Use breakdowns for demographic, placement, and time analysis. The Custom Reports section lets you build saved reports with specific dimensions and metrics, schedule automated delivery, and export to CSV. Key TikTok-specific metrics: 6-second video views, video completion rate, and profile visits.
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