How to Optimise TikTok Ads for Better Performance
Optimise TikTok Ads by refreshing creative frequently (every 7-14 days), testing 3-5 creatives per ad group, using Spark Ads for social proof, broadening targeting (TikTok's algorithm works better with larger audiences), adjusting bids based on performance (switch between Lowest Cost and Cost Cap),
Quick Summary
Optimise TikTok Ads by refreshing creative frequently (every 7-14 days), testing 3-5 creatives per ad group, using Spark Ads for social proof, broadening targeting (TikTok's algorithm works better with larger audiences), adjusting bids based on performance (switch between Lowest Cost and Cost Cap), monitoring creative fatigue signals (rising CPM, falling CTR), leveraging the Events API alongside pixel for complete data, and scaling winners by duplicating successful ad groups to new audience segments.
Overview
Optimise TikTok Ads by refreshing creative frequently (every 7-14 days), testing 3-5 creatives per ad group, using Spark Ads for social proof, broadening targeting (TikTok's algorithm works better with larger audiences), adjusting bids based on performance (switch between Lowest Cost and Cost Cap), monitoring creative fatigue signals (rising CPM, falling CTR), leveraging the Events API alongside pixel for complete data, and scaling winners by duplicating successful ad groups to new audience segments.
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