How to Write Facebook Ad Copy That Converts
Great Facebook ad copy follows the hook-body-CTA framework. The hook (first 1-2 lines) stops the scroll — use a question, bold claim, pain point, or surprising stat. The body expands with benefits, social proof, or the offer. The CTA tells people exactly what to do next. Write multiple variations of
Quick Summary
Great Facebook ad copy follows the hook-body-CTA framework. The hook (first 1-2 lines) stops the scroll — use a question, bold claim, pain point, or surprising stat. The body expands with benefits, social proof, or the offer. The CTA tells people exactly what to do next. Write multiple variations of each: 3-5 different hooks, 2-3 body approaches (benefit-led, story-led, social-proof-led), and test them as separate ads. Keep primary text under 125 characters for full visibility on mobile without truncation.
Overview
Great Facebook ad copy follows the hook-body-CTA framework. The hook (first 1-2 lines) stops the scroll — use a question, bold claim, pain point, or surprising stat. The body expands with benefits, social proof, or the offer. The CTA tells people exactly what to do next. Write multiple variations of each: 3-5 different hooks, 2-3 body approaches (benefit-led, story-led, social-proof-led), and test them as separate ads. Keep primary text under 125 characters for full visibility on mobile without truncation.
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