A/B Testing Facebook Ads: Creative, Audience & Placement Tests
Use Meta's Experiments tool (in Ads Manager > Experiments) for statistically valid A/B tests. Test one variable at a time: creative (different images, videos, or copy), audience (interest-based vs lookalike vs broad), placement (automatic vs specific), or optimisation event (lead vs purchase). Set a
Quick Summary
Use Meta's Experiments tool (in Ads Manager > Experiments) for statistically valid A/B tests. Test one variable at a time: creative (different images, videos, or copy), audience (interest-based vs lookalike vs broad), placement (automatic vs specific), or optimisation event (lead vs purchase). Set a test duration of 7-14 days and let Meta split traffic evenly. The minimum budget per cell should allow at least 100 conversions for statistical significance. Read results in the Experiments dashboard — Meta will declare a winner when confidence exceeds 95%.
Overview
Use Meta's Experiments tool (in Ads Manager > Experiments) for statistically valid A/B tests. Test one variable at a time: creative (different images, videos, or copy), audience (interest-based vs lookalike vs broad), placement (automatic vs specific), or optimisation event (lead vs purchase). Set a test duration of 7-14 days and let Meta split traffic evenly. The minimum budget per cell should allow at least 100 conversions for statistical significance. Read results in the Experiments dashboard — Meta will declare a winner when confidence exceeds 95%.
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