How to Create Lookalike Audiences in Facebook Ads
Lookalike Audiences find new people similar to a source audience you provide. Go to Audiences > Create > Lookalike Audience. Choose a source (your best Custom Audience, such as purchasers or high-value customers), select the target country, and choose the audience size (1% is most similar, 10% is br
Quick Summary
Lookalike Audiences find new people similar to a source audience you provide. Go to Audiences > Create > Lookalike Audience. Choose a source (your best Custom Audience, such as purchasers or high-value customers), select the target country, and choose the audience size (1% is most similar, 10% is broadest). A 1% lookalike in the UAE might be 50K-100K people. Best practices: use purchasers or qualified leads as your source (not just website visitors), start with 1% size, and test expanding to 2-5% as you scale.
Overview
Lookalike Audiences find new people similar to a source audience you provide. Go to Audiences > Create > Lookalike Audience. Choose a source (your best Custom Audience, such as purchasers or high-value customers), select the target country, and choose the audience size (1% is most similar, 10% is broadest). A 1% lookalike in the UAE might be 50K-100K people. Best practices: use purchasers or qualified leads as your source (not just website visitors), start with 1% size, and test expanding to 2-5% as you scale.
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