How to Create Custom Audiences in Facebook Ads
Custom Audiences let you target people who already know your business. In Ads Manager, go to Audiences > Create Audience > Custom Audience. Sources include website traffic (pixel-based, e.g., all visitors in the last 30 days, add-to-cart but no purchase), customer list (upload emails/phones for matc
Quick Summary
Custom Audiences let you target people who already know your business. In Ads Manager, go to Audiences > Create Audience > Custom Audience. Sources include website traffic (pixel-based, e.g., all visitors in the last 30 days, add-to-cart but no purchase), customer list (upload emails/phones for matching), app activity, video engagement (people who watched 50%+ of a video), lead form engagement, Instagram/Facebook page engagement, and shopping activity. Website and customer list audiences are the most valuable for performance campaigns.
Overview
Custom Audiences let you target people who already know your business. In Ads Manager, go to Audiences > Create Audience > Custom Audience. Sources include website traffic (pixel-based, e.g., all visitors in the last 30 days, add-to-cart but no purchase), customer list (upload emails/phones for matching), app activity, video engagement (people who watched 50%+ of a video), lead form engagement, Instagram/Facebook page engagement, and shopping activity. Website and customer list audiences are the most valuable for performance campaigns.
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