WhatsApp Click-to-Chat Ads on Meta: How to Set Up
WhatsApp click-to-chat ads appear on Facebook and Instagram and open a WhatsApp conversation when clicked. Create a campaign with the Engagement objective and select Messaging Apps as the conversion location. Choose WhatsApp as the messaging platform. Connect your WhatsApp Business account to your M
Quick Summary
WhatsApp click-to-chat ads appear on Facebook and Instagram and open a WhatsApp conversation when clicked. Create a campaign with the Engagement objective and select Messaging Apps as the conversion location. Choose WhatsApp as the messaging platform. Connect your WhatsApp Business account to your Meta Business Suite. Create your ad creative with a clear CTA like 'Chat on WhatsApp.' These ads are highly effective in the UAE and MENA where WhatsApp is the primary communication channel for business enquiries.
Overview
WhatsApp click-to-chat ads appear on Facebook and Instagram and open a WhatsApp conversation when clicked. Create a campaign with the Engagement objective and select Messaging Apps as the conversion location. Choose WhatsApp as the messaging platform. Connect your WhatsApp Business account to your Meta Business Suite. Create your ad creative with a clear CTA like 'Chat on WhatsApp.' These ads are highly effective in the UAE and MENA where WhatsApp is the primary communication channel for business enquiries.
Related Guides
See our complete Meta Ads guide library for detailed coverage of pixel setup, campaign creation, audience building, creative best practices, and optimisation strategies.
Frequently Asked Questions
Common questions about this topic
Was this guide helpful?
Your feedback helps us improve our guides