How to Optimise Facebook Ads for Lower Cost per Lead
Lower CPL by testing creative aggressively (new hooks every 2 weeks), refining audiences (exclude converters, narrow interests, test lookalikes from high-quality leads), improving landing pages (faster load, clearer CTA, mobile-first design, fewer form fields), using conversion optimisation (optimis
Quick Summary
Lower CPL by testing creative aggressively (new hooks every 2 weeks), refining audiences (exclude converters, narrow interests, test lookalikes from high-quality leads), improving landing pages (faster load, clearer CTA, mobile-first design, fewer form fields), using conversion optimisation (optimise for Lead not Landing Page View), implementing the Conversions API for better data, and scaling winning combinations gradually (increase budget by no more than 20% every 3-4 days to avoid resetting the learning phase).
Overview
Lower CPL by testing creative aggressively (new hooks every 2 weeks), refining audiences (exclude converters, narrow interests, test lookalikes from high-quality leads), improving landing pages (faster load, clearer CTA, mobile-first design, fewer form fields), using conversion optimisation (optimise for Lead not Landing Page View), implementing the Conversions API for better data, and scaling winning combinations gradually (increase budget by no more than 20% every 3-4 days to avoid resetting the learning phase).
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