Meta Conversions API (CAPI): Setup Guide
The Conversions API sends event data directly from your server to Meta, bypassing browser restrictions that limit the pixel. Set it up through a partner integration (Shopify, WordPress, GTM server-side), direct API implementation, or Meta's Events Manager gateway. CAPI works alongside the pixel — no
Quick Summary
The Conversions API sends event data directly from your server to Meta, bypassing browser restrictions that limit the pixel. Set it up through a partner integration (Shopify, WordPress, GTM server-side), direct API implementation, or Meta's Events Manager gateway. CAPI works alongside the pixel — not as a replacement — using deduplication to prevent double-counting. It recovers 10-30% of conversion data lost to iOS ATT, ad blockers, and cookie restrictions.
Overview
The Conversions API sends event data directly from your server to Meta, bypassing browser restrictions that limit the pixel. Set it up through a partner integration (Shopify, WordPress, GTM server-side), direct API implementation, or Meta's Events Manager gateway. CAPI works alongside the pixel — not as a replacement — using deduplication to prevent double-counting. It recovers 10-30% of conversion data lost to iOS ATT, ad blockers, and cookie restrictions.
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