How to Set Up Conversion Events in Events Manager
In Events Manager, your pixel tracks standard events (PageView, Lead, Purchase, AddToCart, etc.) and custom events. After events are flowing, go to Events Manager > Aggregated Event Measurement > Configure Web Events to prioritise up to 8 events per domain. Place your most valuable conversion (Purch
Quick Summary
In Events Manager, your pixel tracks standard events (PageView, Lead, Purchase, AddToCart, etc.) and custom events. After events are flowing, go to Events Manager > Aggregated Event Measurement > Configure Web Events to prioritise up to 8 events per domain. Place your most valuable conversion (Purchase or Lead) at the top. This prioritisation is critical for iOS 14+ tracking — when a user opts out of tracking, only the highest-priority event in their session is reported.
Overview
In Events Manager, your pixel tracks standard events (PageView, Lead, Purchase, AddToCart, etc.) and custom events. After events are flowing, go to Events Manager > Aggregated Event Measurement > Configure Web Events to prioritise up to 8 events per domain. Place your most valuable conversion (Purchase or Lead) at the top. This prioritisation is critical for iOS 14+ tracking — when a user opts out of tracking, only the highest-priority event in their session is reported.
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