Meta Ads Attribution Settings Explained
Attribution settings determine how Meta counts conversions. Default: 7-day click, 1-day view. Options: 1-day click, 7-day click (standard), 1-day view (counts conversions from users who saw but did not click your ad, within 1 day). Change in ad set settings under 'Attribution setting.' Shorter windo
Quick Summary
Attribution settings determine how Meta counts conversions. Default: 7-day click, 1-day view. Options: 1-day click, 7-day click (standard), 1-day view (counts conversions from users who saw but did not click your ad, within 1 day). Change in ad set settings under 'Attribution setting.' Shorter windows report fewer conversions but with higher confidence. Longer windows capture more conversions but include less directly attributable actions. For lead gen, 7-day click is standard. For e-commerce, test 7-day click + 1-day view vs 7-day click only to understand view-through impact.
Overview
Attribution settings determine how Meta counts conversions. Default: 7-day click, 1-day view. Options: 1-day click, 7-day click (standard), 1-day view (counts conversions from users who saw but did not click your ad, within 1 day). Change in ad set settings under 'Attribution setting.' Shorter windows report fewer conversions but with higher confidence. Longer windows capture more conversions but include less directly attributable actions. For lead gen, 7-day click is standard. For e-commerce, test 7-day click + 1-day view vs 7-day click only to understand view-through impact.
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