Messenger Ads: How to Run Click-to-Messenger Campaigns
Click-to-Messenger ads open a Messenger conversation when clicked. Create with the Engagement objective, select Messaging Apps as conversion location, choose Messenger as the platform, create your ad creative with a Messenger CTA, and optionally set up automated greeting messages and frequently aske
Quick Summary
Click-to-Messenger ads open a Messenger conversation when clicked. Create with the Engagement objective, select Messaging Apps as conversion location, choose Messenger as the platform, create your ad creative with a Messenger CTA, and optionally set up automated greeting messages and frequently asked questions. Useful for businesses where conversation-based sales are effective — real estate, automotive, high-value services, and consultations.
Overview
Click-to-Messenger ads open a Messenger conversation when clicked. Create with the Engagement objective, select Messaging Apps as conversion location, choose Messenger as the platform, create your ad creative with a Messenger CTA, and optionally set up automated greeting messages and frequently asked questions. Useful for businesses where conversation-based sales are effective — real estate, automotive, high-value services, and consultations.
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