Instagram Ads: How to Run Ads on Instagram
Instagram ads are created through Meta Ads Manager (not the Instagram app) for full campaign control. Choose your objective, set targeting, select Instagram placements (Feed, Stories, Reels, Explore), upload creative optimised for each format — 1080×1080 for Feed, 1080×1920 for Stories/Reels — and l
Quick Summary
Instagram ads are created through Meta Ads Manager (not the Instagram app) for full campaign control. Choose your objective, set targeting, select Instagram placements (Feed, Stories, Reels, Explore), upload creative optimised for each format — 1080×1080 for Feed, 1080×1920 for Stories/Reels — and launch. Instagram users engage more with visually polished, lifestyle-oriented content. Video consistently outperforms static images. Use Advantage+ placements to let Meta optimise across both Facebook and Instagram.
Overview
Instagram ads are created through Meta Ads Manager (not the Instagram app) for full campaign control. Choose your objective, set targeting, select Instagram placements (Feed, Stories, Reels, Explore), upload creative optimised for each format — 1080×1080 for Feed, 1080×1920 for Stories/Reels — and launch. Instagram users engage more with visually polished, lifestyle-oriented content. Video consistently outperforms static images. Use Advantage+ placements to let Meta optimise across both Facebook and Instagram.
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See our complete Meta Ads guide library for detailed coverage of pixel setup, campaign creation, audience building, creative best practices, and optimisation strategies.
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