Facebook Video Ads: Specs, Formats and Best Practices
Video consistently outperforms static images on Meta. Key specs: Feed video 1:1 or 4:5 aspect ratio, Stories/Reels 9:16, 15-60 seconds recommended (under 15 seconds for Stories). Capture attention in the first 3 seconds. Add captions (85% watch with sound off). Show your brand within the first 5 sec
Quick Summary
Video consistently outperforms static images on Meta. Key specs: Feed video 1:1 or 4:5 aspect ratio, Stories/Reels 9:16, 15-60 seconds recommended (under 15 seconds for Stories). Capture attention in the first 3 seconds. Add captions (85% watch with sound off). Show your brand within the first 5 seconds. Use native-looking content over polished commercials. Test multiple video lengths and styles. For Reels, use trending audio and fast cuts. Monitor ThruPlay rate and video completion metrics to gauge engagement.
Overview
Video consistently outperforms static images on Meta. Key specs: Feed video 1:1 or 4:5 aspect ratio, Stories/Reels 9:16, 15-60 seconds recommended (under 15 seconds for Stories). Capture attention in the first 3 seconds. Add captions (85% watch with sound off). Show your brand within the first 5 seconds. Use native-looking content over polished commercials. Test multiple video lengths and styles. For Reels, use trending audio and fast cuts. Monitor ThruPlay rate and video completion metrics to gauge engagement.
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