Meta Special Ad Categories: Housing, Credit, Employment
Special Ad Categories restrict targeting options for sensitive industries. Housing (real estate ads), Credit (loan, credit card, insurance ads), Employment (job ads), and Social Issues/Elections/Politics require declaration at the campaign level. Once selected, age, gender, and postcode targeting ar
Quick Summary
Special Ad Categories restrict targeting options for sensitive industries. Housing (real estate ads), Credit (loan, credit card, insurance ads), Employment (job ads), and Social Issues/Elections/Politics require declaration at the campaign level. Once selected, age, gender, and postcode targeting are disabled. Lookalike audiences become Special Ad Audiences with limited precision. Detailed targeting options are reduced. In the UAE, real estate advertising may trigger the Housing category. Always declare the correct category — failure to do so can result in ad disapproval or account restrictions.
Overview
Special Ad Categories restrict targeting options for sensitive industries. Housing (real estate ads), Credit (loan, credit card, insurance ads), Employment (job ads), and Social Issues/Elections/Politics require declaration at the campaign level. Once selected, age, gender, and postcode targeting are disabled. Lookalike audiences become Special Ad Audiences with limited precision. Detailed targeting options are reduced. In the UAE, real estate advertising may trigger the Housing category. Always declare the correct category — failure to do so can result in ad disapproval or account restrictions.
Related Guides
See our complete guide library for detailed coverage of account setup, tracking implementation, campaign creation, audience building, creative best practices, and optimisation strategies across all platforms.
Frequently Asked Questions
Common questions about this topic
Was this guide helpful?
Your feedback helps us improve our guides