Facebook Retargeting: Complete Strategy Guide
Retargeting shows ads to people who already interacted with your business. Structure by funnel stage: warm retargeting (visited site in last 7 days but no conversion — show offer or urgency), mid-funnel (engaged with content or added to cart in last 30 days — show social proof or testimonials), and
Quick Summary
Retargeting shows ads to people who already interacted with your business. Structure by funnel stage: warm retargeting (visited site in last 7 days but no conversion — show offer or urgency), mid-funnel (engaged with content or added to cart in last 30 days — show social proof or testimonials), and re-engagement (past customers or 60-180 day visitors — show new products or seasonal offers). Use exclusions to prevent showing retargeting ads to recent converters. Keep frequency below 3-4 per week to avoid ad fatigue.
Overview
Retargeting shows ads to people who already interacted with your business. Structure by funnel stage: warm retargeting (visited site in last 7 days but no conversion — show offer or urgency), mid-funnel (engaged with content or added to cart in last 30 days — show social proof or testimonials), and re-engagement (past customers or 60-180 day visitors — show new products or seasonal offers). Use exclusions to prevent showing retargeting ads to recent converters. Keep frequency below 3-4 per week to avoid ad fatigue.
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