Facebook Lead Ads: How to Create and Optimise Lead Forms
Lead Ads use Instant Forms that open within Facebook/Instagram — users fill out a form without leaving the app, and Meta auto-fills their name, email, and phone from their profile. Create a campaign with the Leads objective, select Instant Forms as the conversion location, design your form with an i
Quick Summary
Lead Ads use Instant Forms that open within Facebook/Instagram — users fill out a form without leaving the app, and Meta auto-fills their name, email, and phone from their profile. Create a campaign with the Leads objective, select Instant Forms as the conversion location, design your form with an intro section, questions, and privacy policy link, add custom questions to qualify leads, and set up a CRM integration (via Zapier, direct API, or manual CSV download). Lead quality is often lower than website leads — combat this by adding qualifying questions, using Higher Intent form type, and following up within 5 minutes.
Overview
Lead Ads use Instant Forms that open within Facebook/Instagram — users fill out a form without leaving the app, and Meta auto-fills their name, email, and phone from their profile. Create a campaign with the Leads objective, select Instant Forms as the conversion location, design your form with an intro section, questions, and privacy policy link, add custom questions to qualify leads, and set up a CRM integration (via Zapier, direct API, or manual CSV download). Lead quality is often lower than website leads — combat this by adding qualifying questions, using Higher Intent form type, and following up within 5 minutes.
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