Facebook Catalogue (Dynamic) Ads: Complete Setup Guide
Dynamic Ads automatically show users the specific products they viewed, added to cart, or similar products they might like — powered by your product catalogue and pixel data. Set up requires a product catalogue in Commerce Manager, pixel events (ViewContent, AddToCart, Purchase) with content_ids mat
Quick Summary
Dynamic Ads automatically show users the specific products they viewed, added to cart, or similar products they might like — powered by your product catalogue and pixel data. Set up requires a product catalogue in Commerce Manager, pixel events (ViewContent, AddToCart, Purchase) with content_ids matching your catalogue, and a Sales campaign using the catalogue as the product source. Dynamic retargeting (showing people products they already viewed) typically delivers the highest ROAS of any Meta campaign type.
Overview
Dynamic Ads automatically show users the specific products they viewed, added to cart, or similar products they might like — powered by your product catalogue and pixel data. Set up requires a product catalogue in Commerce Manager, pixel events (ViewContent, AddToCart, Purchase) with content_ids matching your catalogue, and a Sales campaign using the catalogue as the product source. Dynamic retargeting (showing people products they already viewed) typically delivers the highest ROAS of any Meta campaign type.
Related Guides
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