Facebook Conversion Campaigns: Setup and Optimisation
Create a campaign with the Sales or Leads objective, set your conversion event (Purchase, Lead, CompleteRegistration), configure your pixel as the data source, set your daily or lifetime budget, define your audience, choose Advantage+ placements, upload your creative, and launch. Conversion campaign
Quick Summary
Create a campaign with the Sales or Leads objective, set your conversion event (Purchase, Lead, CompleteRegistration), configure your pixel as the data source, set your daily or lifetime budget, define your audience, choose Advantage+ placements, upload your creative, and launch. Conversion campaigns require a working pixel with the target event properly configured and firing. They need approximately 50 conversions per week per ad set to exit the learning phase and optimise effectively.
Overview
Create a campaign with the Sales or Leads objective, set your conversion event (Purchase, Lead, CompleteRegistration), configure your pixel as the data source, set your daily or lifetime budget, define your audience, choose Advantage+ placements, upload your creative, and launch. Conversion campaigns require a working pixel with the target event properly configured and firing. They need approximately 50 conversions per week per ad set to exit the learning phase and optimise effectively.
Related Guides
See our complete Meta Ads guide library for detailed coverage of pixel setup, campaign creation, audience building, creative best practices, and optimisation strategies.
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