Meta Ads
intermediate
5 min read3 steps817 views

Facebook Collection Ads: Full Setup Guide

Collection ads combine a cover image/video with a grid of product images below. When tapped, they open an Instant Experience (full-screen mobile shopping experience) showcasing your products. Collection ads require a product catalogue connected to your ad account. They are mobile-only and designed f

Creative & Ad Formatsfacebook collection ads

Quick Summary

Collection ads combine a cover image/video with a grid of product images below. When tapped, they open an Instant Experience (full-screen mobile shopping experience) showcasing your products. Collection ads require a product catalogue connected to your ad account. They are mobile-only and designed for e-commerce product discovery and shopping.

Prerequisites

A product catalogue set up in Commerce Manager. At least 4 products in the catalogue. Mobile-optimised website or app for the final purchase step.

Process Flow

Interactive diagram — drag to pan, scroll to zoom

Step-by-Step Guide

Follow these 3 steps to complete this guide

1

How Collection Ads Work

Users see a cover image or video in their feed with 4 product images below. Tapping opens a full-screen Instant Experience with more products, descriptions, and prices. Users can browse and click through to your website to purchase.
2

Setup

Create a Sales or Traffic campaign. At the ad level, choose Collection format. Select an Instant Experience template (Instant Storefront is best for most e-commerce). Choose your cover media (video recommended). Select which product set to feature. Meta automatically populates products.
3

Best Practices

Use video as your cover for higher engagement. Feature your best-selling products. Ensure product images are high quality and consistent. The Instant Experience should load fast and make purchasing easy.

Was this guide helpful?

Your feedback helps us improve our guides