Facebook Carousel Ads: How to Create and Optimise
Carousel ads show 2-10 scrollable cards, each with its own image, headline, description, and URL. Create in Ads Manager by selecting Carousel format in the ad creative section. Best uses: showcasing multiple products, telling a sequential story, highlighting different features or benefits, showing a
Quick Summary
Carousel ads show 2-10 scrollable cards, each with its own image, headline, description, and URL. Create in Ads Manager by selecting Carousel format in the ad creative section. Best uses: showcasing multiple products, telling a sequential story, highlighting different features or benefits, showing a process step-by-step, or comparing before/after. Each card is 1080×1080. Use the first 2-3 cards for your strongest content — many users do not scroll past the third card. You can enable automatic ordering to let Meta show the best-performing card first.
Overview
Carousel ads show 2-10 scrollable cards, each with its own image, headline, description, and URL. Create in Ads Manager by selecting Carousel format in the ad creative section. Best uses: showcasing multiple products, telling a sequential story, highlighting different features or benefits, showing a process step-by-step, or comparing before/after. Each card is 1080×1080. Use the first 2-3 cards for your strongest content — many users do not scroll past the third card. You can enable automatic ordering to let Meta show the best-performing card first.
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