Meta Campaign Budget Optimisation (CBO) Guide
CBO sets the budget at the campaign level and Meta automatically allocates it across ad sets based on performance. Enable when creating a campaign by selecting 'Campaign budget' instead of 'Ad set budget.' Advantages: Meta shifts spend to top-performing ad sets in real-time, less manual budget manag
Quick Summary
CBO sets the budget at the campaign level and Meta automatically allocates it across ad sets based on performance. Enable when creating a campaign by selecting 'Campaign budget' instead of 'Ad set budget.' Advantages: Meta shifts spend to top-performing ad sets in real-time, less manual budget management needed. Disadvantages: less control over individual ad set spend, some ad sets may get very little budget. Use CBO when testing multiple audiences or creative approaches. Use ad set budgets when you need guaranteed minimum spend per audience or are in the early testing phase.
Overview
CBO sets the budget at the campaign level and Meta automatically allocates it across ad sets based on performance. Enable when creating a campaign by selecting 'Campaign budget' instead of 'Ad set budget.' Advantages: Meta shifts spend to top-performing ad sets in real-time, less manual budget management needed. Disadvantages: less control over individual ad set spend, some ad sets may get very little budget. Use CBO when testing multiple audiences or creative approaches. Use ad set budgets when you need guaranteed minimum spend per audience or are in the early testing phase.
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