Facebook App Install Campaigns: Complete Guide
App install campaigns on Meta drive users to download your mobile app from the App Store or Google Play. Choose the 'App Promotion' objective, register your app in Meta's developer platform, set up the Meta SDK for in-app event tracking, target your audience, and create video or image ads with an 'I
Quick Summary
App install campaigns on Meta drive users to download your mobile app from the App Store or Google Play. Choose the 'App Promotion' objective, register your app in Meta's developer platform, set up the Meta SDK for in-app event tracking, target your audience, and create video or image ads with an 'Install Now' CTA. Optimise for installs initially, then switch to optimising for in-app events (purchases, registrations) once you have enough data.
Prerequisites
Register your app in the Meta Developer portal (developers.facebook.com). Integrate the Meta SDK into your app for tracking installs and in-app events. Register your app's store listing.
Process Flow
Interactive diagram — drag to pan, scroll to zoom
Step-by-Step Guide
Follow these 3 steps to complete this guide
Campaign Setup
Creative Best Practices
Optimisation
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