Meta Ads
intermediate
5 min read4 steps778 views

Facebook Ads Reporting: Custom Columns and Reports Guide

Customise your Ads Manager view with relevant metrics using the Columns dropdown. Create custom column presets for different reporting needs (daily monitoring, weekly review, creative testing). Use Breakdowns to segment data by time, delivery (age, gender, placement), and action. Export reports to C

Optimisation & Scalingfacebook ads custom columns reports

Quick Summary

Customise your Ads Manager view with relevant metrics using the Columns dropdown. Create custom column presets for different reporting needs (daily monitoring, weekly review, creative testing). Use Breakdowns to segment data by time, delivery (age, gender, placement), and action. Export reports to CSV or schedule automated email reports for clients and stakeholders.

Process Flow

Interactive diagram — drag to pan, scroll to zoom

Step-by-Step Guide

Follow these 4 steps to complete this guide

1

Customising Columns

In Ads Manager, click the Columns dropdown. Choose 'Customize columns' to select specific metrics. Drag to reorder. Save as a preset for quick access. Create different presets for different purposes: daily monitoring (spend, conversions, CPA), creative analysis (CTR, CPM, frequency), funnel analysis (clicks, landing page views, conversions, conversion rate).
2

Key Metrics to Include

Amount spent, impressions, CPM, link clicks, CTR, landing page views, conversions (by type), cost per conversion, ROAS, frequency, and reach. For e-commerce, add purchases, purchase value, and ROAS.
3

Breakdowns

Breakdowns split your data by dimensions: Time (day, week, month), Delivery (age, gender, country, placement, device), Action (conversion device, destination). Use placement breakdown to see which placements (Feed, Stories, Reels) perform best.
4

Automated Reports

Go to Ads Reporting (left menu). Create a custom report with your chosen metrics and breakdowns. Save and schedule to email automatically (daily, weekly, monthly). Send to yourself, team members, or clients.

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