Facebook Ads Budget Planning and Forecasting
Start with your target CPA and monthly conversion goal. Monthly Budget = Target Conversions × Target CPA. For a more detailed forecast: estimate CPM for your market (AED 30-80 in UAE), calculate expected CTR (1-2%), derive CPC from CPM and CTR, estimate landing page conversion rate (2-10%), and calc
Quick Summary
Start with your target CPA and monthly conversion goal. Monthly Budget = Target Conversions × Target CPA. For a more detailed forecast: estimate CPM for your market (AED 30-80 in UAE), calculate expected CTR (1-2%), derive CPC from CPM and CTR, estimate landing page conversion rate (2-10%), and calculate CPA. Example: AED 50 CPM ÷ 1.5% CTR = AED 3.33 CPC ÷ 5% conversion rate = AED 66.67 CPA. Allocate 60-70% to prospecting (lookalikes and interests), 20-30% to retargeting, and 10% to testing new creative and audiences.
Overview
Start with your target CPA and monthly conversion goal. Monthly Budget = Target Conversions × Target CPA. For a more detailed forecast: estimate CPM for your market (AED 30-80 in UAE), calculate expected CTR (1-2%), derive CPC from CPM and CTR, estimate landing page conversion rate (2-10%), and calculate CPA. Example: AED 50 CPM ÷ 1.5% CTR = AED 3.33 CPC ÷ 5% conversion rate = AED 66.67 CPA. Allocate 60-70% to prospecting (lookalikes and interests), 20-30% to retargeting, and 10% to testing new creative and audiences.
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