Facebook Ads Audit Checklist: 30-Point Review
A Facebook Ads audit reviews: Pixel and CAPI status (events firing correctly, deduplication working), domain verification, Aggregated Event Measurement configuration, account structure (campaign consolidation, avoiding ad set fragmentation), audience strategy (custom, lookalike, exclusions), creativ
Quick Summary
A Facebook Ads audit reviews: Pixel and CAPI status (events firing correctly, deduplication working), domain verification, Aggregated Event Measurement configuration, account structure (campaign consolidation, avoiding ad set fragmentation), audience strategy (custom, lookalike, exclusions), creative performance (asset ratings, format diversity, refresh cadence), bidding and budget (CBO vs ad set budgets, learning phase status), placement performance, frequency and fatigue indicators, landing page speed and relevance, and overall ROAS trends. Run quarterly.
Overview
A Facebook Ads audit reviews: Pixel and CAPI status (events firing correctly, deduplication working), domain verification, Aggregated Event Measurement configuration, account structure (campaign consolidation, avoiding ad set fragmentation), audience strategy (custom, lookalike, exclusions), creative performance (asset ratings, format diversity, refresh cadence), bidding and budget (CBO vs ad set budgets, learning phase status), placement performance, frequency and fatigue indicators, landing page speed and relevance, and overall ROAS trends. Run quarterly.
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