Facebook Ad Sizes and Specs: 2026 Complete Guide
Key specs: Feed images 1080×1080 (1:1) or 1080×1350 (4:5), Stories/Reels 1080×1920 (9:16), Carousel cards 1080×1080 each. Videos: MP4 or MOV, under 240 minutes for Feed (15-60 seconds recommended), under 120 seconds for Stories. File sizes: images under 30MB, videos under 4GB. Text recommendations:
Quick Summary
Key specs: Feed images 1080×1080 (1:1) or 1080×1350 (4:5), Stories/Reels 1080×1920 (9:16), Carousel cards 1080×1080 each. Videos: MP4 or MOV, under 240 minutes for Feed (15-60 seconds recommended), under 120 seconds for Stories. File sizes: images under 30MB, videos under 4GB. Text recommendations: primary text under 125 characters (before truncation), headline under 40 characters. Keep text on images minimal — Meta may reduce delivery for text-heavy images.
Overview
Key specs: Feed images 1080×1080 (1:1) or 1080×1350 (4:5), Stories/Reels 1080×1920 (9:16), Carousel cards 1080×1080 each. Videos: MP4 or MOV, under 240 minutes for Feed (15-60 seconds recommended), under 120 seconds for Stories. File sizes: images under 30MB, videos under 4GB. Text recommendations: primary text under 125 characters (before truncation), headline under 40 characters. Keep text on images minimal — Meta may reduce delivery for text-heavy images.
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