Google Analytics 4
beginner
8 min read3 steps628 views

How to Track UTM Parameters in GA4

UTM parameters are tags added to URLs to track traffic sources. Five parameters: utm_source (where traffic comes from — google, facebook, newsletter), utm_medium (the marketing medium — cpc, email, social), utm_campaign (the campaign name — spring_sale, brand_launch), utm_content (differentiates sim

Reports & Analysisga4 utm tracking

Quick Summary

UTM parameters are tags added to URLs to track traffic sources. Five parameters: utm_source (where traffic comes from — google, facebook, newsletter), utm_medium (the marketing medium — cpc, email, social), utm_campaign (the campaign name — spring_sale, brand_launch), utm_content (differentiates similar links — banner_ad vs text_link), utm_term (identifies paid keywords). Add them to your destination URLs. GA4 automatically reads UTM parameters and attributes sessions accordingly. View UTM data in Acquisition > Traffic acquisition report.

Overview

UTM parameters are tags added to URLs to track traffic sources. Five parameters: utm_source (where traffic comes from — google, facebook, newsletter), utm_medium (the marketing medium — cpc, email, social), utm_campaign (the campaign name — spring_sale, brand_launch), utm_content (differentiates similar links — banner_ad vs text_link), utm_term (identifies paid keywords). Add them to your destination URLs. GA4 automatically reads UTM parameters and attributes sessions accordingly. View UTM data in Acquisition > Traffic acquisition report.

See our complete guide library for detailed coverage of setup, tracking, analysis, and optimisation across all platforms.

Process Flow

Interactive diagram — drag to pan, scroll to zoom

Step-by-Step Guide

Follow these 3 steps to complete this guide

1

Step-by-Step Setup

Access your account or platform. Navigate to the relevant section. Complete each configuration step, testing along the way. Verify your setup using built-in diagnostic tools before relying on the data for decisions.
2

Best Practices

Start with recommended defaults and optimise based on data. Review performance regularly. Make incremental changes. Document your configuration.
3

Common Issues and Solutions

Check the platform's help centre for troubleshooting. Allow 24-48 hours for data to populate. Ensure correct permissions. Verify all integrations are active and properly configured.

Frequently Asked Questions

Common questions about this topic

Was this guide helpful?

Your feedback helps us improve our guides