Google Analytics 4
beginner
7 min read3 steps526 views

How to Connect GA4 to Google Ads

In GA4, go to Admin > Google Ads Links > Link. Select your Google Ads account, enable auto-tagging and personalised advertising, and submit. This lets you see Google Ads data in GA4 acquisition reports, import GA4 Key Events as Google Ads conversions for smart bidding, and share GA4 audiences with G

Account Setupconnect ga4 google ads

Quick Summary

In GA4, go to Admin > Google Ads Links > Link. Select your Google Ads account, enable auto-tagging and personalised advertising, and submit. This lets you see Google Ads data in GA4 acquisition reports, import GA4 Key Events as Google Ads conversions for smart bidding, and share GA4 audiences with Google Ads for remarketing. The link is forward-looking — historical data before linking is not backfilled.

Overview

In GA4, go to Admin > Google Ads Links > Link. Select your Google Ads account, enable auto-tagging and personalised advertising, and submit. This lets you see Google Ads data in GA4 acquisition reports, import GA4 Key Events as Google Ads conversions for smart bidding, and share GA4 audiences with Google Ads for remarketing. The link is forward-looking — historical data before linking is not backfilled.

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Process Flow

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Step-by-Step Guide

Follow these 3 steps to complete this guide

1

Step-by-Step Setup

Access your account or platform. Navigate to the relevant section. Complete each configuration step, testing along the way. Verify your setup using built-in diagnostic tools before relying on the data for decisions.
2

Best Practices

Start with recommended defaults and optimise based on data. Review performance regularly. Make incremental changes. Document your configuration.
3

Common Issues and Solutions

Check the platform's help centre for troubleshooting. Allow 24-48 hours for data to populate. Ensure correct permissions. Verify all integrations are active and properly configured.

Frequently Asked Questions

Common questions about this topic

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