Google Analytics 4
intermediate
8 min read3 steps532 views

How to Create Custom Reports in GA4

Customise existing reports by clicking the pencil icon — add/remove dimensions and metrics, apply filters, and save. Create entirely new reports in the Reports Library (Reports > Library > Create new report). Add custom summary cards and detail reports. Reports can include up to 2 dimensions and 12

Reports & Analysisga4 custom reports

Quick Summary

Customise existing reports by clicking the pencil icon — add/remove dimensions and metrics, apply filters, and save. Create entirely new reports in the Reports Library (Reports > Library > Create new report). Add custom summary cards and detail reports. Reports can include up to 2 dimensions and 12 metrics. For more advanced analysis, use Explorations (see our Explorations guide) which offer free-form tables, funnel analysis, path exploration, and segment overlap.

Overview

Customise existing reports by clicking the pencil icon — add/remove dimensions and metrics, apply filters, and save. Create entirely new reports in the Reports Library (Reports > Library > Create new report). Add custom summary cards and detail reports. Reports can include up to 2 dimensions and 12 metrics. For more advanced analysis, use Explorations (see our Explorations guide) which offer free-form tables, funnel analysis, path exploration, and segment overlap.

See our complete guide library for detailed coverage of setup, tracking, analysis, and optimisation across all platforms.

Process Flow

Interactive diagram — drag to pan, scroll to zoom

Step-by-Step Guide

Follow these 3 steps to complete this guide

1

Step-by-Step Setup

Access your account or platform. Navigate to the relevant section. Complete each configuration step, testing along the way. Verify your setup using built-in diagnostic tools before relying on the data for decisions.
2

Best Practices

Start with recommended defaults and optimise based on data. Review performance regularly. Make incremental changes. Document your configuration.
3

Common Issues and Solutions

Check the platform's help centre for troubleshooting. Allow 24-48 hours for data to populate. Ensure correct permissions. Verify all integrations are active and properly configured.

Frequently Asked Questions

Common questions about this topic

Was this guide helpful?

Your feedback helps us improve our guides