Google Analytics 4
beginner
5 min read3 steps601 views

GA4 User Access and Permissions Guide

GA4 has four access levels: Administrator (full control including user management), Editor (can change settings and create reports), Analyst (can create personal explorations but not change settings), and Viewer (read-only). Permissions can be set at the account or property level. Account-level perm

Account Setupga4 user access permissions

Quick Summary

GA4 has four access levels: Administrator (full control including user management), Editor (can change settings and create reports), Analyst (can create personal explorations but not change settings), and Viewer (read-only). Permissions can be set at the account or property level. Account-level permissions cascade to all properties. Always have at least two Administrators.

Process Flow

Interactive diagram — drag to pan, scroll to zoom

Step-by-Step Guide

Follow these 3 steps to complete this guide

1

Access Levels

Administrator: Full control — manage users, change settings, delete data. Editor: Change property settings, create shared reports. Analyst: Create and share explorations, no setting changes. Viewer: View reports only.
2

Setting Permissions

Admin > Account/Property Access Management > click '+' > Add users. Enter email, select role. Account-level roles apply to all properties underneath.
3

Best Practices

Minimum two Administrators per property. Use Analyst for team members who need custom analysis. Use Viewer for stakeholders who only need reports. Review access quarterly.

Was this guide helpful?

Your feedback helps us improve our guides