Google Analytics 4
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GA4 Landing Page Report: Analyse Entry Points

The Landing Page report in GA4 shows which pages users land on first when they visit your site. Find it in Reports > Engagement > Landing page (or build a custom report). Key metrics to analyse: sessions, new users, engagement rate, conversions, and revenue by landing page. Use this to identify your

Reports & Analysisga4 landing page report

Quick Summary

The Landing Page report in GA4 shows which pages users land on first when they visit your site. Find it in Reports > Engagement > Landing page (or build a custom report). Key metrics to analyse: sessions, new users, engagement rate, conversions, and revenue by landing page. Use this to identify your highest-converting entry points and fix underperforming ones.

Process Flow

Interactive diagram — drag to pan, scroll to zoom

Step-by-Step Guide

Follow these 3 steps to complete this guide

1

Accessing the Report

Reports > Engagement > Landing page. If not visible, customise your report navigation in Admin > Library. Alternatively, build a custom exploration with 'Landing page' as a dimension.
2

Key Metrics

Sessions: How many visits start on each page. Engaged sessions: Sessions with meaningful interaction. Engagement rate: Percentage of engaged sessions (opposite of bounce rate). Conversions: How many goal completions originated from each landing page.
3

Analysis Tips

Compare engagement rate across landing pages — low engagement suggests content mismatch with traffic source. Identify landing pages with high traffic but low conversions — these need CRO work. Cross-reference with traffic source to see which channels send traffic to which pages.

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