GA4 Google Signals: Cross-Device Tracking Setup
Google Signals uses data from users signed into Google accounts to provide cross-device reporting, demographics and interests data, and more accurate user counts. Enable in Admin > Data Settings > Data Collection > Turn on Google Signals. When enabled, GA4 can recognise the same user across devices
Quick Summary
Google Signals uses data from users signed into Google accounts to provide cross-device reporting, demographics and interests data, and more accurate user counts. Enable in Admin > Data Settings > Data Collection > Turn on Google Signals. When enabled, GA4 can recognise the same user across devices (phone, tablet, desktop) if they are signed into Google. Note: Google Signals may trigger data thresholds (hiding small sample sizes) and requires compliance with regional privacy regulations. Disable if data thresholds significantly impact your reports.
Overview
Google Signals uses data from users signed into Google accounts to provide cross-device reporting, demographics and interests data, and more accurate user counts. Enable in Admin > Data Settings > Data Collection > Turn on Google Signals. When enabled, GA4 can recognise the same user across devices (phone, tablet, desktop) if they are signed into Google. Note: Google Signals may trigger data thresholds (hiding small sample sizes) and requires compliance with regional privacy regulations. Disable if data thresholds significantly impact your reports.
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